Baroness Peta Buscombe

Life Peer, Chairman, Non-Executive Director, Business Executive

About Peta

Contact Peta

I’m an experienced chairman, non-executive director, business executive and communicator with senior-level networks across business, government, regulators and the not-for-profit sector.

With more than 35 years’ experience of building strong, positive team cultures across a broad range of sectors, I help to transform the effectiveness of organisations.

Some key recent achievements include:

  • As CEO of the Advertising Association, leading the implementation of the award-winning Change4Life campaign, working in partnership with Government to tackle obesity across the UK. This campaign secured the backing of more than 30 leading consumer and media brands.
  • While chairman of the Press Complaints Commission, leading the overhaul of its governance and operations. This delivered substantially improved outcomes for complainants while maintaining support for a free press.
  • Chairing the advisory board of Samaritans, the UK’s largest charity for distressed and vulnerable people, supporting trustees with political intelligence and influence.

Current appointments:

Life Peer, UK House of Lords

Granted life peerage in the House of Lords in 1998. Currently serving as Parliamentary Under Secretary of State and Lords Minister for the Department of Work and Pensions.

Previous appointments:

Trustee, Index on Censorship (2015 to 2016)

Trustee of the international organisation promoting and defending the right to freedom of expression.

Chairman of Advisory Board, Samaritans (2011 to 2016)

Chairman of the advisory board of the UK’s largest charity for distressed and vulnerable people.

Non-Executive Director, Local World Media (2013 to 2015)

Non-executive board director at one of the UK’s largest regional media networks and publisher of more than 100 print titles and over 70 websites.

Chairman, Press Complaints Commission (2009 to 2011)

Chairman of the self-regulatory body for the UK press and magazine industry.

Chief Executive, Advertising Association (2007 to 2009)

Chief Executive of membership organisation representing the leading advertising agencies, advertisers and media companies to promote the role, rights and responsibilities of advertising and its impact on individuals, the economy and society.

Non-Executive Director, Affinity Water plc (2006 to 2015)

Non-executive board director of the UK’s largest water-only supplier, which provides 900m litres of water each day to 3.5m people across the South East of England.

Read my full list of current and previous appointments on my LinkedIn profile.

Contact Peta

I’m passionate about creating strong, positive cultures to transform organisations. I use my experience to build consensus and achieve practical and effective outcomes
Baroness Peta Busccombe

I’m always happy to discuss potential new opportunities. Feel free to get in touch with me by emailing: Or connect with me on LinkedIn