Baroness Peta Buscombe

Life Peer, Chairman, Non-Executive Director, Business Executive

About Peta

Contact Peta

I’m an experienced chairman, non-executive director, business executive and communicator with senior-level networks across business, government, regulators and the not-for-profit sector.

With more than 35 years’ experience of building strong, positive team cultures across a broad range of sectors, I help to transform the effectiveness of organisations. My current work is underpinned by my extensive professional and commercial career in London and New York.

Some key recent achievements include:

  • As CEO of the Advertising Association, leading the implementation of the award-winning Change4Life campaign, working in partnership with Government to tackle obesity across the UK. This campaign secured the backing of more than 30 leading consumer and media brands.
  • While chairman of the Press Complaints Commission, leading the overhaul of its governance and operations. This delivered substantially improved outcomes for complainants while maintaining support for a free press.
  • Chairing the advisory board of Samaritans, the UK’s largest charity for distressed and vulnerable people, supporting trustees with political intelligence and influence.

Current appointments:

Life Peer, UK House of Lords

Granted life peerage in the House of Lords in 1998. Current appointments include membership of the Joint Committee on Human Rights and the Joint Committee on National Security Strategy. Other roles have included membership of the Delegation to the Parliamentary Assembly of the Council of Europe and serving as Shadow Minister for seven Government departments.

Chairman of Advisory Board, Samaritans

Chairman of the advisory board of the UK’s largest charity for distressed and vulnerable people.

Trustee, Index on Censorship

Trustee of the international organisation promoting and defending the right to freedom of expression.

Previous appointments:

Non-Executive Director, Local World Media (2013 to 2015)

Non-executive board director at one of the UK’s largest regional media networks and publisher of more than 100 print titles and over 70 websites.

Chairman, Press Complaints Commission (2009 to 2011)

Chairman of the self-regulatory body for the UK press and magazine industry.

Chief Executive, Advertising Association (2007 to 2009)

Chief Executive of membership organisation representing the leading advertising agencies, advertisers and media companies to promote the role, rights and responsibilities of advertising and its impact on individuals, the economy and society.

Non-Executive Director, Affinity Water plc (2006 to 2015)

Non-executive board director of the UK’s largest water-only supplier, which provides 900m litres of water each day to 3.5m people across the South East of England.

Read my full list of current and previous appointments on my LinkedIn profile.

Contact Peta

I’m passionate about creating strong, positive cultures to transform organisations. I use my experience to build consensus and achieve practical and effective outcomes
Baroness Peta Busccombe

I’m always happy to discuss potential new opportunities. Feel free to get in touch with me by emailing: contactme@petabuscombe.com Or connect with me on LinkedIn

Peta